Bud Light has drinkability; Google has searchability

Journalists are in the business of knowing things.

And, luckily for them, so is Google.

Google’s latest feature, Alerts, e-mails links to stories relating to preselected key words. The results returned can be from news sites only, blogs only, or comprehensive including those two and more.

It’s like a highly efficient informant and could mean getting a beat on a story. Especially if you’ve selected comprehensive results.

Gary Fineout sure did when he received a tip about a petition to Gov. Charlie Christ for the pardon of Jim Morrison of The Doors.

As a journalist, use this feature to your advantage, because you never know what you might discover – without actively searching for it.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s