Bud Light has drinkability; Google has searchability

Journalists are in the business of knowing things.

And, luckily for them, so is Google.

Google’s latest feature, Alerts, e-mails links to stories relating to preselected key words. The results returned can be from news sites only, blogs only, or comprehensive including those two and more.

It’s like a highly efficient informant and could mean getting a beat on a story. Especially if you’ve selected comprehensive results.

Gary Fineout sure did when he received a tip about a petition to Gov. Charlie Christ for the pardon of Jim Morrison of The Doors.

As a journalist, use this feature to your advantage, because you never know what you might discover – without actively searching for it.

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